Gestor de la información para las redes sociales

Code 2432.5

This role has no official English translation yet; it is shown in Spanish.

El gestor de la información/la gestora de información para las redes sociales se encarga de construir, gestionar y desarrollar la comunidad en línea de una marca, empresa o institución a través de las redes sociales y otros canales digitales. Su objetivo principal es gestionar la identidad y la imagen de marca, al crear y mantener relaciones estables y dudaderas con los clientes y la audiencia. Además, genera contenido relevante, analiza las tendencias de los medios digitales y se comunica asertivamente con la comunidad.

Essential skills

Knowledge

Inbound Marketing
Marketing viral
Principios de conversión y engagement
Remarketing
Storytelling
análisis de algoritmos en redes sociales
market analysis
web analytics
assertiveness
marketing mix
product comprehension
communication
customer insight
content marketing strategy
pricing strategies
sales strategies
market research
generación de leads
customer relationship management
social media management
grammar
spelling
keywords in digital content
media planning
market pricing
communication principles
marketing principles
public relations
corporate social responsibility
trendwatching
authoring software
types of media
social media marketing techniques
brand marketing techniques
digital marketing techniques
advertising techniques

Skills and competences

Comunicación efectiva
Crear códigos UTMs
adapt to type of media
align efforts towards business development
inspect data
analyse internal factors of companies
analyse external factors of companies
apply customer engagement strategy
apply crisis management
apply social media marketing
apply strategic thinking
collaborate in the development of marketing strategies
communicate with customers
translate requirement concepts into content
coordinate marketing plan actions
proofread text
create content title
meet expectations of target audience
follow up online user requests
define measurable marketing objectives
develop creative ideas
develop online community plan
develop professional network
plan digital marketing
stimulate creative processes
research website users
study sales levels of products
evaluate marketing content
guarantee customer satisfaction
manage online content
manage profitability
manage content development projects
identify customer's needs
identify clients' needs
identify potential markets for companies
identify customer requirements
implement sales strategies
integrate marketing strategies with the global strategy
conduct online competitive analysis
execute marketing plan
carry out forum moderation
monitor online competitors
plan social media marketing campaigns
plan marketing campaigns
plan marketing strategy
write work-related reports
create media schedule
brainstorm ideas
provide written content
execute email marketing
perform copywriting
perform data analysis
perform online data analysis
perform customers’ needs analysis
respect publication formats
respond to enquiries
monitor media industry research figures
impart business plans to collaborators
use analytics for commercial purposes
use different communication channels
apply tools for content development
use internet to increase sales
use content management system software
use communication techniques
sell products

Transversal competences

adapt to change in marketing
analyse work-related written reports
analyse cultural trends
analyse consumer buying trends
analyse customer service surveys
apply grammar and spelling rules
prospect new customers
create annual marketing budget
meet deadlines
conduct content quality assurance
manage feedback
integrate strategic foundation in daily performance
stay up to date with social media
think analytically
present reports
present publishing plan
provide improvement strategies
perform market research
relate empathetically
deal with pressure from unexpected circumstances
track key performance indicators
online moderation techniques
measure customer feedback

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences