Obrii Consulting
Obrii App

Especialista en medios digitales

Code 1221.A

This role has no official English translation yet; it is shown in Spanish.

Los especialistas en medios digitales generalmente son responsables de ayudar a los gerentes de medios digitales a diseñar e implementar los planes y estrategias de medios digitales de la empresa y lograr las metas y objetivos de marketing digital.

Essential skills

Knowledge

  • web analytics
  • assertiveness
  • behavioural science
  • software interaction design
  • insourcing strategy
  • application usability
  • conflict management
  • project management
  • Agile project management
  • ICT project management
  • lean project management
  • human-computer interaction
  • ICT security legislation
  • Agile development
  • software design methodologies
  • ICT project management methodologies
  • Waterfall development
  • hybrid model
  • ICT accessibility standards
  • software UI design patterns
  • design thinking
  • internal risk management policy
  • communication principles
  • cognitive psychology
  • customer segmentation

Skills and competences

  • Comunicación efectiva
  • Gestionar equipos de alto rendimiento
  • inspect data
  • apply customer engagement strategy
  • apply crisis management
  • apply social media marketing
  • apply strategic thinking
  • ensure cross-department cooperation
  • recruit employees
  • create project specifications
  • create website wireframe
  • create new concepts
  • create prototype of user experience solutions
  • create solutions to problems
  • define technical requirements
  • develop information standards
  • design customer experiences
  • design user interface
  • document project progress
  • perform image editing
  • perform video editing
  • execute ICT user research activities
  • draw design sketches
  • develop documentation in accordance with legal requirements
  • implement marketing strategies
  • plan digital marketing
  • assess users' interaction with ICT applications
  • coach employees
  • ensure compliance with legal requirements
  • guarantee customer satisfaction
  • manage project information
  • manage project metrics
  • manage human resources
  • manage several projects
  • identify ICT user needs
  • identify customer's needs
  • identify clients' needs
  • identify customer requirements
  • identify legal requirements
  • implement sales strategies
  • interact with users to gather requirements
  • measure software usability
  • moderate in negotiations
  • motivate employees
  • fix meetings
  • listen actively
  • test system accessibility for users with special needs
  • conduct research interview
  • conduct quantitative research
  • conduct mobile marketing
  • perform resource planning
  • execute conversion testing
  • perform online data analysis
  • perform risk analysis
  • use communication devices
  • use experience map
  • use methodologies for user-centered design
  • use ICT ticketing system

Transversal competences

  • Estimar priorización e impacto de comentarios de clientes
  • adapt to changes in technological development plans
  • estimate duration of work
  • train employees
  • ejercer con los colegas un rol de liderazgo orientado a los objetivos
  • manage schedule of tasks
  • manage budgets
  • perform project management
  • give live presentation
  • report analysis results
  • perform market research
  • conduct qualitative research
  • relate empathetically
  • supervise daily information operations
  • measure customer feedback

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences