Public relations manager
Also searched as: Director de relaciones públicas · Relaciones públicas · RR.PP. · PR · Gerente de relaciones públicas
Code 1222.1.2
What does a Public relations manager do?
The public relations manager (gerente de RR.PP. o PR manager) manages reputation with media and stakeholders: narrative, relationships and crises. Use this Job Dictionary profile to PR leadership as distinct from community or in-house journalist.
How critical is this role
Connects strategy with day-to-day execution.
Holds the spokespeople and stakeholder network. Without that bridge each function speaks on its own and the company learns late how it is being read outside.
A reference range based on our own search work in Chile, not a figure from a published study. It shifts with the salary offered, the location and any exclusivity requirement.
How we classify critical rolesWorking on a Public relations manager role?
Use this profile as a starting point. Align responsibilities and assessment criteria with your team's actual needs.
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Essential skills
Knowledge
- market research
- forming of public opinion
- strategic planning
- communication principles
- diplomatic principles
- public relations
- corporate social responsibility
- rhetoric
Skills and competences
- Colaborar con las demás áreas audiovisuales
- Desarrollar un plan de implementación
- Gestionar equipos de trabajo en ambientes híbridos y remotos
- analyse external factors of companies
- liaise with local authorities
- give interviews to media
- develop communications strategies
- develop public relations strategies
- develop media strategy
- perform public relations
- establish relationship with the media
- build community relations
- organise press conferences
- prepare presentation material
- protect client interests
- conduct public presentations
- draft press releases
- use different communication channels
Transversal competences
- advise on public image
- advise on public relations
- integrate strategic foundation in daily performance
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What to assess for this role
Assess ethical contact network, crisis judgment and reputation measurement.
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Common questions about this role when you are hiring or writing the job profile.
- What does a PR manager do?
- Designs the relationship plan, spokespeople to media and anticipates reputational risk.
- PR vs communications?
- PR stresses external publics and media; communications may also cover internal and brand.
- What to measure when hiring?
- Coverage or crisis cases and alignment with legal/leadership.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences