art director

Code 2654.1

Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.

Essential skills

Knowledge

  • Motion Graphics y efectos 2D
  • business strategy concepts
  • familiarise with personal directing styles
  • health and safety regulations
  • design principles
  • theatre techniques

Skills and competences

  • Colaborar con las demás áreas audiovisuales
  • analyse the need for technical resources
  • work with playwrights
  • cue a performance
  • create new concepts
  • create solutions to problems
  • develop creative ideas
  • develop design concept
  • develop professional network
  • determine visual concepts
  • read scripts
  • keep up with trends
  • follow time cues

Transversal competences

  • analyse a script
  • consult with motion picture producer
  • direct an artistic team
  • finish project within budget
  • assemble an artistic team
  • manage budgets

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences