Digital marketing manager
Also searched as: Responsable de marketing digital · Jefe de marketing digital · Encargado de marketing digital · Performance marketing
Code 1221.5
What does a Digital marketing manager do?
The digital marketing manager (jefe de marketing digital o performance marketing) runs and optimises digital channels: paid, SEO/SEM, analytics and often CRM or automation. Use this Job Dictionary profile to define a growth/performance profile distinct from the CMO.
How critical is this role
Connects strategy with day-to-day execution.
Runs acquisition and measurement. Media spend does not pause itself: without an owner it keeps running against a dashboard nobody still reads.
A reference range based on our own search work in Chile, not a figure from a published study. It shifts with the salary offered, the location and any exclusivity requirement.
How we classify critical rolesWorking on a Digital marketing manager role?
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Essential skills
Knowledge
- web analytics
- web strategy assessment
- social media management
- mobile marketing
- company policies
- e-commerce systems
- social media marketing techniques
- brand marketing techniques
- digital marketing techniques
- neuromarketing techniques
- online ads campaign techniques
Skills and competences
- apply social media marketing
- plan digital marketing
- design brand's online communication plan
- integrate marketing strategies with the global strategy
- conduct online competitive analysis
- plan social media marketing campaigns
- plan marketing campaigns
- set brand positioning
- perform customers’ needs analysis
- perform business analysis
Transversal competences
- analyse consumer buying trends
- identify new business opportunities
- perform market research
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What to assess for this role
Assess experimentation judgment, CAC/ROAS literacy, channel prioritisation and results communication.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a digital marketing manager do?
- Plans digital campaigns, measures conversion and reallocates spend along the business funnel.
- Does it include community manager?
- Sometimes they oversee social; it is not the same. Community owns conversation and social content; digital usually includes paid and analytics.
- What to measure in selection?
- Cases with real metrics, honesty about attribution and ability to work with sales.
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Other roles in the same group, useful when the one you need is not an exact fit.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences