digital marketing manager
Code 1221.5
The digital marketing manager (jefe de marketing digital o performance marketing) runs and optimises digital channels: paid, SEO/SEM, analytics and often CRM or automation. Use this Job Dictionary profile to define a growth/performance profile distinct from the CMO.
Essential skills
Knowledge
- web analytics
- web strategy assessment
- social media management
- mobile marketing
- company policies
- e-commerce systems
- social media marketing techniques
- brand marketing techniques
- digital marketing techniques
- neuromarketing techniques
- online ads campaign techniques
Skills and competences
- apply social media marketing
- plan digital marketing
- design brand's online communication plan
- integrate marketing strategies with the global strategy
- conduct online competitive analysis
- plan social media marketing campaigns
- plan marketing campaigns
- set brand positioning
- perform customers’ needs analysis
- perform business analysis
Transversal competences
- analyse consumer buying trends
- identify new business opportunities
- perform market research
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What to assess for this role
Assess experimentation judgment, CAC/ROAS literacy, channel prioritisation and results communication.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a digital marketing manager do?
- Plans digital campaigns, measures conversion and reallocates spend along the business funnel.
- Does it include community manager?
- Sometimes they oversee social; it is not the same. Community owns conversation and social content; digital usually includes paid and analytics.
- What to measure in selection?
- Cases with real metrics, honesty about attribution and ability to work with sales.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences