category manager
Code 1221.3.2.1.1
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
Essential skills
Knowledge
- marketing mix
- channel marketing
- store design layout
- content marketing strategy
- pricing strategies
- market research
- conflict management
- cost management
- company policies
- market participants
- market pricing
- corporate social responsibility
Skills and competences
- align efforts towards business development
- analyse internal factors of companies
- analyse external factors of companies
- apply strategic thinking
- collaborate in the development of marketing strategies
- coordinate marketing plan actions
- define measurable marketing objectives
- study sales levels of products
- evaluate marketing content
- ensure client orientation
- manage profitability
- identify potential markets for companies
- identify suppliers
- integrate marketing strategies with the global strategy
- maintain relationship with suppliers
- plan marketing campaigns
- plan marketing strategy
- develop product design
- perform product planning
- perform risk analysis
- select optimal distribution channel
- impart business plans to collaborators
Transversal competences
- analyse work-related written reports
- analyse consumer buying trends
- analyse customer service surveys
- create annual marketing budget
- manage inventory
- manage budgets
- perform project management
- integrate strategic foundation in daily performance
- negotiate sales contracts
- perform market research
- perform multiple tasks at the same time
- track key performance indicators
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences