tourism product manager
Code 1221.6
Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Essential skills
Knowledge
- market analysis
- sales strategies
- tourism market
- tourist resources of a destination for further development
- geographical areas relevant to tourism
Skills and competences
- support community-based tourism
- support local tourism
- engage local communities in the management of natural protected areas
- produce content for tourism brochures
- create new concepts
- build a network of suppliers in tourism
- develop tourism products
- build business relationships
- implement marketing strategies
- develop travel charter programme
- develop tourism destinations
- set up pricing strategies
- assess an area as a tourism destination
- manage distribution channels
- manage contracts
- manage conservation of natural and cultural heritage
- manage distribution of destination promotional materials
- manage production of destination promotional materials
- implement sales strategies
- maintain customer service
- measure sustainability of tourism activities
- comply with food safety and hygiene
- participate in tourism events
- carry out inventory planning
- plan measures to safeguard cultural heritage
- plan measures to safeguard natural protected areas
- monitor contractor performance
- use e-tourism platforms
Transversal competences
- create annual marketing budget
- manage medium term objectives
- negotiate supplier arrangements
- plan medium to long term objectives
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences