promotion manager
Code 1221.3.3
Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Essential skills
Knowledge
- marketing mix
- content marketing strategy
- pricing strategies
- market research
- market pricing
- communication principles
- corporate social responsibility
- below-the-line technique
Skills and competences
- align efforts towards business development
- analyse internal factors of companies
- analyse external factors of companies
- capture people's attention
- liaise with advertising agencies
- liaise with distribution channel managers
- collaborate in the development of marketing strategies
- define measurable marketing objectives
- develop professional network
- study sales levels of products
- evaluate marketing content
- manage the handling of promotional materials
- manage profitability
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- organise on-site amenities
- plan marketing campaigns
- plan marketing strategy
- create media plan
- impart business plans to collaborators
Transversal competences
- analyse work-related written reports
- analyse consumer buying trends
- analyse customer service surveys
- create annual marketing budget
- manage budgets
- integrate strategic foundation in daily performance
- perform market research
- track key performance indicators
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences