online sales channel manager
Code 1221.3.2.1.4
Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
Essential skills
Knowledge
- channel marketing
- web strategy assessment
Skills and competences
- apply social media marketing
- apply strategic thinking
- develop online sales business plan
- plan digital marketing
- identify customer's needs
- conduct online competitive analysis
- monitor online competitors
- plan social media marketing campaigns
- show diplomacy
Transversal competences
- negotiate buying conditions
- negotiate terms with suppliers
- perform market research
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences