chief marketing officer
Code 1221.3
The marketing manager / CMO (CMO o jefe de marketing) defines positioning, brand, demand and the channel mix that feeds sales. Use this Job Dictionary profile to write a descriptor when you need brand and demand leadership, not only a community manager.
Essential skills
Knowledge
- market analysis
- marketing mix
- content marketing strategy
- market pricing
- brand marketing techniques
Skills and competences
- align efforts towards business development
- analyse internal factors of companies
- analyse external factors of companies
- liaise with managers
- define measurable marketing objectives
- study sales levels of products
- evaluate marketing content
- manage profitability
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- interpret financial statements
- plan marketing campaigns
- plan marketing strategy
- use analytics for commercial purposes
Transversal competences
- analyse work-related written reports
- analyse consumer buying trends
- create annual marketing budget
- business management principles
- track key performance indicators
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What to assess for this role
Assess strategic thinking, budget prioritisation, collaboration with sales and metric literacy.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a marketing manager do?
- Shapes value proposition, campaigns, market research and brand coherence across touchpoints.
- Is it the same as digital marketing?
- Marketing managers usually cover brand, product and demand; digital roles specialise in online channels and performance.
- What to assess when hiring a CMO?
- Impact on pipeline or brand lift, investment judgment and ability to align sales and leadership.
Similar roles
Other roles in the same group, useful when the one you need is not an exact fit.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences