marketing manager
Code 1221.3.2
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Essential skills
Knowledge
- marketing mix
- content marketing strategy
- pricing strategies
- market research
- market pricing
- corporate social responsibility
- brand marketing techniques
Skills and competences
- align efforts towards business development
- analyse internal factors of companies
- analyse external factors of companies
- collaborate in the development of marketing strategies
- coordinate marketing plan actions
- define measurable marketing objectives
- study sales levels of products
- evaluate marketing content
- manage profitability
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- plan marketing campaigns
- plan marketing strategy
- impart business plans to collaborators
Transversal competences
- analyse work-related written reports
- analyse consumer buying trends
- analyse customer service surveys
- create annual marketing budget
- integrate strategic foundation in daily performance
- perform market research
- track key performance indicators
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences