Growth marketing executive
Also searched as: Ejecutivo de growth marketing · Growth marketing · Growth marketer · Head of growth marketing
Code 1221.9
What does a Growth marketing executive do?
The growth marketing executive (growth marketer) designs and runs measurable acquisition and retention experiments: channels, funnels, cohorts and fast learning. This Relink Job Dictionary profile separates growth from pure performance or the CMO role.
How critical is this role
Connects strategy with day-to-day execution.
Connects acquisition experiments with product and sales. Without this role paid keeps running, but nobody closes the learning loop or prioritises what to scale.
A reference range based on our own search work in Chile, not a figure from a published study. It shifts with the salary offered, the location and any exclusivity requirement.
How we classify critical rolesWorking on a Growth marketing executive role?
Use this profile as a starting point. Align responsibilities and assessment criteria with your team's actual needs.
The app link opens registration. You can create your role after signing in.
Essential skills
Knowledge
- web analytics
- web strategy assessment
- social media management
- mobile marketing
- company policies
- e-commerce systems
- social media marketing techniques
- brand marketing techniques
- digital marketing techniques
- neuromarketing techniques
- online ads campaign techniques
Skills and competences
- apply social media marketing
- plan digital marketing
- design brand's online communication plan
- integrate marketing strategies with the global strategy
- conduct online competitive analysis
- plan social media marketing campaigns
- plan marketing campaigns
- set brand positioning
- perform customers’ needs analysis
- perform business analysis
Transversal competences
- analyse consumer buying trends
- identify new business opportunities
- perform market research
Download the role profile
We'll send you a profile ready to paste into your job ad: purpose, essential and optional skills, and what to assess. One email, no signup.
What to assess for this role
Assess clear hypotheses, cohort metrics, experiment velocity and handoff with product and sales.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- Growth marketing vs performance marketing?
- Performance optimises spend on known channels; growth tests new acquisition or retention loops with experiments and learning.
- Same as marketing manager?
- No. The CMO sets brand and mix strategy; growth is usually a cross-functional mandate focused on funnel metrics.
- What to measure when hiring?
- Real experiments with outcomes, not only dashboards: what they learned, discarded and how they prioritised.
Similar roles
Other roles in the same group, useful when the one you need is not an exact fit.
Need to find this profile?
We source, screen and assess candidates for this kind of role, with a replacement guarantee. Fast process and a flat fee per role, no percentage of the salary.
In Obrii App the profile becomes a job descriptor, a CV screener and an interview scorecard.
Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences