Obrii Consulting
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destination manager

Code 1221.3.1

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

Essential skills

Knowledge

  • market analysis
  • sales strategies
  • local area tourism industry
  • tourist resources of a destination for further development
  • geographical areas relevant to tourism

Skills and competences

  • apply strategic thinking
  • support community-based tourism
  • support local tourism
  • engage local communities in the management of natural protected areas
  • recruit employees
  • coordinate public-private partnerships in tourism
  • build a network of suppliers in tourism
  • build business relationships
  • educate on sustainable tourism
  • plan digital marketing
  • develop inclusive communication material
  • build a strategic marketing plan for destination management
  • set up pricing strategies
  • assess an area as a tourism destination
  • manage conservation of natural and cultural heritage
  • manage distribution of destination promotional materials
  • manage production of destination promotional materials
  • manage visitor flows in natural protected areas
  • lead the brand strategic planning process
  • execute marketing plan
  • measure sustainability of tourism activities
  • comply with food safety and hygiene
  • plan measures to safeguard cultural heritage
  • plan measures to safeguard natural protected areas
  • select optimal distribution channel
  • oversee the design of touristic publications
  • oversee the printing of touristic publications

Transversal competences

  • coordinate efforts of stakeholders for destination promotion
  • manage budgets
  • manage staff
  • perform market research
  • supervise crew

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences