especialista en e-commerce
Code 1221.3.2.1.5
This role has no official English translation yet; it is shown in Spanish.
The e-commerce specialist (jefe de ecommerce) runs and optimises the digital sales channel: catalogue, conversion, payments and online aftercare. Use this Job Dictionary profile to digital growth/retail role distinct from general marketing.
Essential skills
Knowledge
- Content Management System (CMS) para e-commerce
- Embudos de conversión
- Google Analytics
- Inbound Marketing
- Logística y medios de pago en internet
- Principios de conversión y engagement
- Remarketing
- Shopify
- market analysis
- web analytics
- information architecture
- assertiveness
- marketing mix
- product comprehension
- electronic communication
- communication
- business strategy concepts
- customer insight
- pricing strategies
- sales strategies
- market research
- web strategy assessment
- generación de leads
- project management
- business intelligence
- mobile marketing
- ICT market
- ICT sales methodologies
- strategic planning
- marketing principles
- customer segmentation
- trendwatching
- e-commerce systems
- merchandising techniques
- brand marketing techniques
- digital marketing techniques
Skills and competences
- Jerarquizar mapas de sitios y contenido web
- Landing pages y conversiones
- align efforts towards business development
- inspect data
- analyse data about clients
- analizar objetivos empresariales
- analyse business requirements
- apply social media marketing
- apply strategic thinking
- ensure price competitiveness
- ensure cross-department cooperation
- assign codes to product items
- assist in developing marketing campaigns
- liaise with distribution channel managers
- collaborate in the development of marketing strategies
- liaise with managers
- create website wireframe
- create business process models
- create solutions to problems
- meet expectations of target audience
- achieve sales targets
- define technology strategy
- define measurable marketing objectives
- develop creative ideas
- develop online sales business plan
- build business relationships
- design customer experiences
- implement marketing strategies
- plan digital marketing
- research website users
- study sales levels of products
- study website behaviour patterns
- evaluate marketing content
- manage online content
- manage profitability
- manage project metrics
- identify customer's needs
- identify clients' needs
- identify stress points of customer interaction
- identify customer requirements
- implement sales strategies
- integrate marketing strategies with the global strategy
- conduct online competitive analysis
- execute marketing plan
- maintain relationship with suppliers
- enhance website visibility
- monitor online competitors
- plan marketing strategy
- write work-related reports
- brainstorm ideas
- carry out sales analysis
- conduct mobile marketing
- execute conversion testing
- perform data analysis
- perform online data analysis
- perform customers’ needs analysis
- perform business analysis
- implement strategic planning
- monitor customer behaviour
- supervise sales activities
- have computer literacy
- make strategic business decisions
- use analytics for commercial purposes
- use internet to increase sales
- use methodologies for user-centered design
- sell products
Transversal competences
- adapt to change in marketing
- analyse consumer buying trends
- prospect new customers
- meet deadlines
- ensure finished product meet requirements
- manage budgets
- perform project management
- make price recommendations
- identify new business opportunities
- think analytically
- plan medium to long term objectives
- present reports
- provide improvement strategies
- perform market research
- track key performance indicators
- measure customer feedback
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What to assess for this role
Assess conversion metrics, checkout UX and coordination with logistics.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does an ecommerce specialist do?
- Improves the online store, performance campaigns and the purchase experience through delivery.
- Vs digital marketing?
- Ecommerce owns the sales channel; digital marketing can be broader (brand, demand).
- What to assess when hiring?
- Conversion/AOV lift cases and stack (Shopify, VTEX, etc.).
Similar roles
Other roles in the same group, useful when the one you need is not an exact fit.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences