product and services manager

Code 2431.15

Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

Essential skills

Knowledge

  • characteristics of products
  • characteristics of services
  • channel marketing
  • product comprehension
  • content marketing strategy
  • company policies
  • advertising techniques

Skills and competences

  • apply business acumen
  • ensure products meet regulatory requirements
  • assign codes to product items
  • develop the product catalogue
  • handle requests for new product items
  • maintain relationship with suppliers
  • plan marketing strategy
  • perform data analysis
  • have computer literacy

Transversal competences

  • meet deadlines
  • ensure finished product meet requirements

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences