director creativo
Code 2431.7
This role has no official English translation yet; it is shown in Spanish.
El director/la directora creativa se encarga de crear y plasmar la visión global de un proyecto digital, a través del liderazgo y colaboración con las distintas áreas creativas que participan en el desarrollo de un producto audiovisual y/o comercial. Su objetivo principal es lograr una comunicación efectiva y empática con el público, para que conecte de manera emocional con el proyecto.
Essential skills
Knowledge
- graphic design
- desktop publishing
- audiovisual equipment
- familiarise with personal directing styles
- project management
- grammar
- music and video industry
- copyright legislation
- spelling
- project management principles
- audiovisual products
- rhetoric
- multimedia systems
- types of audiovisual formats
- técnicas de dirección y actuación
- writing techniques
- advertising techniques
Skills and competences
- Colaborar con las demás áreas audiovisuales
- quote prices
- adapt to type of media
- attend read-through
- research new ideas
- work with motion picture editing team
- understand budgetary limits
- check correctness of information
- liaise with managers
- consult with production director
- consult with editor
- coordinate advertising campaigns
- coordinate artistic production
- coordinate with creative departments
- proofread text
- create script for artistic production
- create new concepts
- create solutions to problems
- meet expectations of target audience
- define artistic vision
- develop creative ideas
- develop design concept
- develop professional network
- determine visual concepts
- study relationships between characters
- assess financial viability
- examine advertisement layout
- provide technical documentation
- manage prompt book
- manage workflow processes
- manage portfolio
- identify customer's needs
- identify customer requirements
- read scripts
- operate a camera
- keep up with trends
- brainstorm ideas
- propose improvements to artistic production
- provide written content
- follow time cues
- edit scripts
- process commissioned instructions
- supervise work
- supervise staff
- have computer literacy
- take artistic vision into account
- use spreadsheets software
- use presentation software
- use specific writing techniques
- watch scenes
- watch video and motion picture production products
Transversal competences
- adapt to artists' creative demands
- address problems critically
- analyse a script
- estimate duration of work
- work with pre-production team
- work with video and motion picture production team
- develop design ideas cooperatively
- consult with motion picture producer
- write to a deadline
- meet deadlines
- define artistic approach
- lead cast and crew
- lead a team
- direct an artistic team
- evaluate art quality
- finish project within budget
- assemble an artistic team
- manage creative department
- manage feedback
- manage budgets
- manage staff
- give live presentation
- evaluate writings in response to feedback
- negotiate with artists
- present artistic design proposals
- follow work schedule
- follow a brief
- select scripts
- supervise video and motion picture editing team
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences