Brand manager
Also searched as: Director de marca
Code 2431.4
What does a Brand manager do?
Brand managers analyse and plan the way a brand is positioned on the market.
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Essential skills
Knowledge
- channel marketing
- sales strategies
- company policies
Skills and competences
- apply social media marketing
- apply strategic thinking
- coordinate advertising campaigns
- define brand identity
- create brand guidelines
- implement marketing strategies
- design brand's online communication plan
- comprehend financial business terminology
- manage brand assets
- implement sales strategies
- stimulate creativity in the team
- lead the brand strategic planning process
- carry out naming strategies
- execute marketing plan
- plan marketing campaigns
- set brand positioning
- perform brand analysis
- carry out sales analysis
- perform customers’ needs analysis
- select optimal distribution channel
- have computer literacy
Transversal competences
- maintain financial records
- create annual marketing budget
- manage staff
- identify new business opportunities
- perform market research
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences