market research analyst
Code 2431.11
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Essential skills
Knowledge
- marketing mix
- statistics
- market research
- marketing principles
- marketing department processes
- trendwatching
- visual presentation techniques
Skills and competences
- analyse internal factors of companies
- analyse economic trends
- analyse external factors of companies
- analyse market financial trends
- draw conclusions from market research results
- identify customer's needs
- identify potential markets for companies
- prepare market research reports
- prepare presentation material
- make strategic business decisions
Transversal competences
- analyse consumer buying trends
- advise on market strategies
- identify market niches
- present reports
- perform market research
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences