eBusiness manager
Code 2431.10.2
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Essential skills
Knowledge
- electronic communication
- business strategy concepts
- sales strategies
- business intelligence
- mobile marketing
- ICT market
- e-commerce systems
- digital marketing techniques
Skills and competences
- analyse business requirements
- create business process models
- define technology strategy
- develop online sales business plan
- implement marketing strategies
- plan digital marketing
- implement sales strategies
- plan marketing strategy
- perform business analysis
- implement strategic planning
Transversal competences
- manage budgets
- track key performance indicators
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences