tour operator representative

Code 4221.5

Tour operator representatives act on behalf of the tour operator to give practical information, provide assistance, handle services and sell excursions to tourists while at their destinations.

Essential skills

Knowledge

  • ecotourism
  • self-service technologies in tourism
  • geographical areas relevant to tourism

Skills and competences

  • support community-based tourism
  • support local tourism
  • assist clients with special needs
  • engage local communities in the management of natural protected areas
  • communicate with customers
  • create solutions to problems
  • build a network of suppliers in tourism
  • devise special promotions
  • educate on sustainable tourism
  • develop inclusive communication material
  • manage conservation of natural and cultural heritage
  • manage visitor flows in natural protected areas
  • apply foreign languages in tourism
  • handle personal identifiable information
  • maintain customer service
  • upsell products
  • make logistical arrangements
  • process booking
  • provide customised products
  • collect tourist information

Transversal competences

  • manage health and safety standards
  • handle customer complaints
  • provide performance feedback
  • work in a hospitality team
  • measure customer feedback

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences