tourist information officer

Code 4221.4

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

Essential skills

Knowledge

  • local area tourism industry
  • geographical areas relevant to tourism

Skills and competences

  • quote prices
  • communicate with customers
  • produce content for tourism brochures
  • build a network of suppliers in tourism
  • devise special promotions
  • distribute local information materials
  • develop tourist information materials
  • apply foreign languages in tourism
  • identify customer's needs
  • handle personal identifiable information
  • maintain customer service
  • maintain customer records
  • comply with food safety and hygiene
  • process booking
  • provide tourism related information
  • collect tourist information
  • respond to customers' inquiries
  • process reservations

Transversal competences

  • assist visitors
  • coordinate efforts of stakeholders for destination promotion
  • provide directions to guests
  • demonstrate intercultural competences in hospitality services

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences