redactor creativo digital
Code 2431.17
This role has no official English translation yet; it is shown in Spanish.
El redactor/la redactora creativa digital se encarga de crear y redactar contenido estratégico y atractivo para una marca, empresa o institución, en sitios web, redes sociales, contenido digital y otros canales. Su rol implica redactar textos publicitarios, títulos, guiones, artículos, descripciones de productos, entre otros. Además, debe asegurarse de que los mensajes estén correctamente escritos y sean coherentes, efectivos y claros.
Essential skills
Knowledge
- product comprehension
- content marketing strategy
- social media management
- grammar
- spelling
- keywords in digital content
- social media marketing techniques
- brand marketing techniques
- digital marketing techniques
Skills and competences
- adapt to type of media
- align efforts towards business development
- apply social media marketing
- check correctness of information
- check stories
- lay out digital written content
- track changes in text editing
- translate requirement concepts into content
- cooperate with colleagues
- proofread text
- create content title
- meet expectations of target audience
- develop creative ideas
- write in conversational tone
- write headlines
- study media sources
- study topics
- manage online content
- identify customer's needs
- listen actively
- provide written content
- respect cultural preferences
- respect publication formats
Transversal competences
- adapt to artists' creative demands
- analyse work-related written reports
- apply grammar and spelling rules
- meet deadlines
- ensure consistency of published articles
- manage feedback
- stay up to date with social media
- evaluate writings in response to feedback
- follow work schedule
- follow a brief
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What to assess for this role
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences