advertising media planner
Code 2431.10.1
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Essential skills
Knowledge
- market research
- copyright legislation
- media planning
- types of media
- advertising techniques
Skills and competences
- cooperate with colleagues
- meet expectations of target audience
- create media schedule
- create media plan
- perform media outlets research
Transversal competences
- cope with challenging demands
- meet deadlines
- work with advertising professionals
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences