Advertising media buyer
Also searched as: Gestor de compras de espacios publicitarios en medios de comunicación
Code 2431.2
What does a Advertising media buyer do?
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
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Essential skills
Knowledge
- copyright legislation
- media planning
- types of media
Skills and competences
- buy advertising space
- meet expectations of target audience
- develop professional network
- study sales levels of products
- manage contracts
- identify customer's needs
- present arguments persuasively
Transversal competences
- manage budgets
- negotiate terms with suppliers
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences