especialista en publicidad digital

Code 2431.3.1

This role has no official English translation yet; it is shown in Spanish.

El especialista/la especialista en publicidad digital planifica, diseña, implementa y optimiza campañas de publicidad en plataformas digitales, como redes sociales, motores de búsqueda, sitios web y aplicaciones móviles. Su función principal es alcanzar los objetivos de la empresa mediante canales de marketing digital, al implementar campañas de alcance, reconocimiento de marca, branding, captación de clientes potenciales y ventas en línea.

Essential skills

Knowledge

Embudos de conversión
Google Ads
Google Analytics
Inbound Marketing
Principios de conversión y engagement
Remarketing
assertiveness
marketing mix
product comprehension
communication
customer insight
sales strategies
media studies
web strategy assessment
generación de leads
social media management
marketing de motores de búsqueda
mobile marketing
pay-per-click
communication principles
customer segmentation
trendwatching
e-commerce systems
social media marketing techniques
brand marketing techniques
digital marketing techniques
advertising techniques
online ads campaign techniques

Skills and competences

Comunicación efectiva
Crear códigos UTMs
Landing pages y conversiones
align efforts towards business development
inspect data
analyse data about clients
apply social media marketing
apply strategic thinking
approve advertising campaign
liaise with advertising agencies
collaborate in the development of marketing strategies
coordinate advertising campaigns
create advertisements
meet expectations of target audience
achieve sales targets
develop creative ideas
implement marketing strategies
plan digital marketing
design brand's online communication plan
evaluate advertising campaign
examine advertisement layout
manage online content
manage the handling of promotional materials
manage profitability
identify customer's needs
identify clients' needs
identify customer requirements
implement sales strategies
integrate marketing strategies with the global strategy
conduct online competitive analysis
monitor online competitors
plan social media marketing campaigns
plan marketing campaigns
set brand positioning
write work-related reports
create media plan
brainstorm ideas
perform copywriting
perform data analysis
perform online data analysis
perform customers’ needs analysis
perform business analysis
respect publication formats
use analytics for commercial purposes
use different communication channels
use internet to increase sales
use communication techniques
sell products

Transversal competences

adapt to change in marketing
analyse consumer buying trends
apply grammar and spelling rules
prospect new customers
meet deadlines
manage budgets
identify new business opportunities
think analytically
present reports
provide improvement strategies
track key performance indicators

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

See psychometric assessment

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences