Advertising specialist
Also searched as: Especialista en publicidad
Code 2431.3
What does a Advertising specialist do?
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
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Essential skills
Knowledge
- copyright legislation
- advertising techniques
Skills and competences
- liaise with advertising agencies
- develop creative ideas
- develop professional network
- identify customer's needs
- persuade clients with alternatives
- brainstorm ideas
Transversal competences
- give live presentation
- perform market research
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences