advertising specialist
Code 2431.3
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Essential skills
Knowledge
- copyright legislation
- advertising techniques
Skills and competences
- liaise with advertising agencies
- develop creative ideas
- develop professional network
- identify customer's needs
- persuade clients with alternatives
- brainstorm ideas
Transversal competences
- give live presentation
- perform market research
Download the role profile
We'll send you a profile ready to paste into your job ad: purpose, essential and optional skills, and what to assess. One email, no signup.
What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
See psychometric assessmentSimilar roles
Other roles in the same group, useful when the one you need is not an exact fit.
Need to find this profile?
We source, screen and assess candidates for this kind of role, with a replacement guarantee. Fast process and a flat fee per role, no percentage of the salary.
In Obrii App the profile becomes a job descriptor, a CV screener and an interview scorecard. Try it free for 14 days, no credit card.
Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences