online marketer
Code 2431.10.4
Online marketers use e-mail, internet and social media in order to market goods and brands.
Essential skills
Knowledge
- content marketing strategy
- web strategy assessment
- company policies
- e-commerce systems
- online ads campaign techniques
Skills and competences
- inspect data
- apply customer engagement strategy
- apply social media marketing
- apply strategic thinking
- create new concepts
- perform image editing
- perform video editing
- implement marketing strategies
- plan digital marketing
- implement sales strategies
- conduct mobile marketing
- execute email marketing
- execute conversion testing
- perform copywriting
- perform online data analysis
- use different communication channels
- use content management system software
Transversal competences
- manage budgets
- perform project management
- perform market research
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences