Especialista en E-commerce y Marketing Digital
Code 2431.10.4.A
This role has no official English translation yet; it is shown in Spanish.
Un digital marketing analyst es el responsable de la implementación, la puesta en marcha y el control del plan de marketing digital de una empresa o marca. Con especialidad en obtención y desarrollo de leads (potenciales clientes) a través de embudos de conversión, técnicas de impulso para e-commerce y conocimientos en analítica para mejorar los resultados.
Essential skills
Knowledge
- Content Management System (CMS) para e-commerce
- Coolhunting
- Embudos de conversión
- Google Analytics
- Growth hacking
- Inbound Marketing
- Logística y medios de pago en internet
- Modelos de negocios digitales
- Modelos de precios y obtención de valor
- Principios de conversión y engagement
- Shopify
- WordPress
- web analytics
- information architecture
- software interaction design
- content marketing strategy
- social media management
- internet governance
- ICT project management methodologies
- analyse business model
- cognitive psychology
- e-commerce systems
- social media marketing techniques
- digital marketing techniques
Skills and competences
- Landing pages y conversiones
- inspect data
- apply crisis management
- crear una estructura organizativa
- design customer experiences
- design process
- implement marketing strategies
- plan digital marketing
- research website users
- ensure compliance with purchasing and contracting regulations
- guarantee customer satisfaction
- manage ICT data architecture
- manage the customer experience
- manage supplies
- identify ICT user needs
- identify suppliers
- implement sales strategies
- maintain relationship with suppliers
- monitor online competitors
- conduct search engine optimisation
- execute email marketing
- execute conversion testing
- use analytics for commercial purposes
- use internet to increase sales
- use markup languages
- use experience map
- use content management system software
Transversal competences
- Estimar priorización e impacto de comentarios de clientes
- Networking y alianzas
- adapt to change in marketing
- maintain financial records
- report analysis results
- measure customer feedback
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences