Obrii Consulting
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Tour operator manager

Code 1439.7

Tour operator managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.

Essential skills

Knowledge

  • sales strategies
  • tourism market

Skills and competences

  • recruit employees
  • build a network of suppliers in tourism
  • develop tourism products
  • build business relationships
  • develop strategies for accessibility
  • develop revenue generation strategies
  • set up pricing strategies
  • manage distribution channels
  • manage contracts
  • manage visitor flows in natural protected areas
  • handle personal identifiable information
  • maintain customer service
  • maximise sales revenues
  • comply with food safety and hygiene
  • plan marketing strategy
  • prepare travel packages
  • provide customised products
  • select optimal distribution channel
  • oversee the design of touristic publications
  • oversee the printing of touristic publications
  • translate strategy into operation

Transversal competences

  • manage budgets
  • manage staff
  • negotiate tourism rates
  • plan medium to long term objectives
  • perform market research
  • oversee quality control
  • measure customer feedback

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences