Travel agency manager
Code 1439.8
Travel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions.
Essential skills
Knowledge
- tourist resources of a destination for further development
- geographical areas relevant to tourism
Skills and competences
- apply strategic thinking
- support community-based tourism
- support local tourism
- engage local communities in the management of natural protected areas
- recruit employees
- coordinate operational activities
- build a network of suppliers in tourism
- implement marketing strategies
- plan digital marketing
- set up pricing strategies
- manage conservation of natural and cultural heritage
- manage visitor flows in natural protected areas
- identify customer's needs
- implement sales strategies
- seek innovation in current practices
- maintain relationship with suppliers
- maximise sales revenues
- comply with food safety and hygiene
- prepare travel packages
- conduct search engine optimisation
- implement strategic planning
- monitor financial accounts
- oversee all travel arrangements
- use global distribution system
- use e-tourism platforms
Transversal competences
- create annual marketing budget
- manage budgets
- handle customer complaints
- manage staff
- motivate staff to reach sales targets
- negotiate supplier arrangements
- perform market research
- supervise crew
- measure customer feedback
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences