product owner
Code 1223.1.2
This role has no official English translation yet; it is shown in Spanish.
The product owner (PO o dueño de producto) prioritises the backlog and maximises product value by aligning business, users and the delivery team. Use this Job Dictionary profile to define the product-decision role as distinct from the PM or functional analyst.
Essential skills
Knowledge
- Development Environments
- Minimum Viable Product (MVP)
- Quality Assurance (QA)
- User Experience UX
- User Interface UI
- web analytics
- product life-cycle
- product comprehension
- communication
- product data management
Skills and competences
- analyse data about clients
- ensure products meet regulatory requirements
- combine business technology with user experience
- liaise with managers
- consult information sources
- create solutions to problems
- develop communications strategies
- develop new products
- build business relationships
- design customer experiences
- study sales levels of products
- ensure compliance with environmental legislation
- manage the customer experience
- manage profitability
- maintain relationship with customers
- persuade clients with alternatives
- plan product management
- develop product design
Transversal competences
- meet deadlines
- manage schedule of tasks
- think analytically
- perform product testing
- oversee quality control
- track key performance indicators
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What to assess for this role
Assess prioritisation judgment, story clarity and courage to say no to stakeholders.
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Common questions about this role when you are hiring or writing the job profile.
- What does a product owner do?
- Orders the backlog, defines acceptance criteria and represents the business voice to the team.
- PO vs product manager?
- In many Chilean firms they overlap. The PO often sits closer to the agile team; the product manager to market and strategy.
- What to assess when hiring a PO?
- Prioritisation decisions with measurable impact and quality of collaboration with engineering.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences