director de productos

Code 1223.1

This role has no official English translation yet; it is shown in Spanish.

El director/la directora de productos es el profesional que identifica las necesidades de sus usuarios y las necesidades del negocio, definiendo una visión de producto que pueda ser escalable en el tiempo. Gestiona y supervisa el ciclo de vida de un producto, desde su concepción hasta su lanzamiento y seguimiento. Su propósito principal es identificar las necesidades del usuario, definir la visión de producto, diseñar la estrategia, interactuar con stakeholders, es dueño de la visión, el go to market del producto y los indicadores financieros del producto. Trabaja en diversos contextos empresariales y colabora con múltiples departamentos para lograr el éxito del producto.

Essential skills

Knowledge

Design Sprint
Minimum Viable Product (MVP)
Quality Assurance (QA)
Search Engine Optimization SEO
User Experience UX
User Interface UI
root cause analysis
business analysis
web analytics
financial capability
characteristics of products
characteristics of services
product life-cycle
product comprehension
communication
business strategy concepts
customer insight
iterative development
business process modelling
market entry strategies
market research
web strategy assessment
continuous improvement philosophies
cost management
project management
risk management
Agile development
Prototyping development
incremental development
communication principles
project management principles
leadership principles
innovation processes
socio-economic trends in your sector

Skills and competences

propose ICT solutions to business problems
liaise with engineers
align efforts towards business development
inspect data
analyse data about clients
analyse financial performance of a company
analyse internal factors of companies
analyse economic trends
analyse external factors of companies
analizar objetivos empresariales
analyse business plans
analyse business processes
analyse market financial trends
animar a los equipos de trabajo a que procuren mejorar continuamente
apply business acumen
apply research ethics and scientific integrity principles in research activities
apply social media marketing
apply strategic thinking
apply blended learning
apply systemic design thinking
ensure cross-department cooperation
ensure products meet regulatory requirements
advise on risk management
liaise with industry experts
combine business technology with user experience
communicate with customers
liaise with managers
consult with technical staff
consult information sources
hire human resources
recruit personnel
monitor technology trends
translate requirement concepts into content
coordinate marketing plan actions
create project specifications
create solutions to problems
discuss research proposals
demonstrate disciplinary expertise
develop communications strategies
develop new products
build business relationships
develop professional network
lead process optimisation
develop revenue generation strategies
develop product policies
set sales goals
research website users
study sales levels of products
evaluate research activities
evaluate performance of organisational collaborators
assess financial viability
draw conclusions from market research results
shape organisational teams based on competencies
ensure client orientation
manage contracts
manage accounts
manage research data
manage the customer experience
manage profitability
manage product testing
handle requests for new product items
identificar acciones de mejora
identify customer's needs
identify process improvements
identify potential markets for companies
implement sales strategies
seek innovation in current practices
interact with users to gather requirements
conduct online competitive analysis
perform scientific research
execute marketing plan
maintain relationship with customers
maintain relationship with suppliers
keep updated on innovations in various business fields
provide cost benefit analysis reports
persuade clients with alternatives
plan product management
prepare market research reports
write work-related reports
present arguments persuasively
forecast sales over periods of time
promote the transfer of knowledge
conduct quantitative research
carry out strategic research
perform product planning
perform data analysis
perform risk analysis
abide by business ethical code of conducts
use different communication channels

Transversal competences

act reliably
cope with challenging demands
adjust priorities
analyse cultural trends
analyse consumer buying trends
analyse customer service surveys
analyse production processes for improvement
apply change management
support implementation of quality management systems
advise client on technical possibilities
advise on communication strategies
advise on efficiency improvements
estimate duration of work
estimate profitability
collaborate with engineers
information confidentiality
meet deadlines
lead a team
assess quality of services
set quality assurance objectives
build rapport with people from different cultural backgrounds
manage schedule of tasks
manage personal professional development
manage feedback
manage medium term objectives
manage budgets
gestionar presupuestos operativos
perform project management
manage research and development projects
manage a team
identify market niches
identify new business opportunities
think analytically
produce sales reports
present exhibition
teamwork principles
promote the participation of citizens in scientific and research activities
provide improvement strategies
perform multiple tasks at the same time
follow company standards
synthesise information
oversee quality control
track key performance indicators
measure customer feedback

Download the role profile

We'll send you a profile ready to paste into your job ad: purpose, essential and optional skills, and what to assess. One email, no signup.

What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

See psychometric assessment

Similar roles

Other roles in the same group, useful when the one you need is not an exact fit.

Need to find this profile?

We source, screen and assess candidates for this kind of role, with a replacement guarantee. Fast process and a flat fee per role, no percentage of the salary.

See headhunting Start 14-day free trial

In Obrii App the profile becomes a job descriptor, a CV screener and an interview scorecard. Try it free for 14 days, no credit card.

Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences