Promoter
Code 3339.4
Promoters work with artists (or their agents) and venues on to arrange a show. They liaise with bands and agents to agree on a date for a performance and negotiate a deal. They book a venue and promote the upcoming gig. They make sure everything the band needs is in place and set up soundcheck times and the running order of the show. Some promoters work freelance, but they may also be tied to a single venue or festival.
Essential skills
Knowledge
- musical genres
Skills and competences
- adapt communication style according to recipient
- confer with event staff
- arrange event needs
- develop an artistic network
- manage contracts
- manage relationships with artists
- plan events
- promote event
- promote music
- select musical performers
- solicit event publicity
Transversal competences
- match venues with performers
- adapt to artists' creative demands
- plan schedule
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences