Advertising sales agent
Also searched as: Comercial de espacios publicitarios
Code 3339.1
What does a Advertising sales agent do?
Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
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Essential skills
Knowledge
- characteristics of products
- characteristics of services
- sales strategies
- customer relationship management
- types of media
- sales promotion techniques
- advertising techniques
Skills and competences
- communicate with customers
- contact customers
- demonstrate motivation for sales
- ensure compliance with purchasing and contracting regulations
- ensure compliance with legal requirements
- ensure client orientation
- guarantee customer satisfaction
- implement sales strategies
- keep records of customer interaction
- keep records on sales
- deliver a sales pitch
- implement customer follow-up
- record customers' personal data
- respond to customers' inquiries
- answer requests for quotation
- use customer relationship management software
Transversal competences
- advise on merchandise features
- prospect new customers
- produce sales reports
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences