Influencer
Code 2432.6
This role has no official English translation yet; it is shown in Spanish.
El influencer/la influencer crea contenido relevante y de valor para su audiencia y colabora con marcas, instituciones y empresas para promocionar sus productos, servicios o campañas de manera auténtica a través de sus redes sociales, en las que ha construido una comunidad de seguidores significativa sobre la que tiene la capacidad de influir en las decisiones y en el comportamiento de compra.
Essential skills
Knowledge
- graphic design
- audiovisual equipment
- social media management
- project management principles
- content development processes
- audiovisual products
- types of media
- social media marketing techniques
Skills and competences
- adapt to changing situations
- adapt to type of media
- manage personal finances
- apply social media marketing
- check stories
- lay out digital written content
- create content title
- meet expectations of target audience
- develop creative ideas
- develop online community plan
- perform image editing
- edit recorded sound
- perform video editing
- write in conversational tone
- study media sources
- manage online content
- record audio materials
- operate a camera
- operate audio equipment
- plan audiovisual recording
- brainstorm ideas
- perform online data analysis
- implement strategic planning
- respect publication formats
- select music
- synchronise sound with images
- put uncut recordings into computer
- use different communication channels
- use creative suite software
- use photographic equipment
- use microphone
Transversal competences
- meet deadlines
- perform project management
- perform improvisation
- stay up to date with social media
- present publishing plan
- follow work schedule
- track key performance indicators
Download the role profile
We'll send you a profile ready to paste into your job ad: purpose, essential and optional skills, and what to assess. One email, no signup.
What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
See psychometric assessmentSimilar roles
Other roles in the same group, useful when the one you need is not an exact fit.
Need to find this profile?
We source, screen and assess candidates for this kind of role, with a replacement guarantee. Fast process and a flat fee per role, no percentage of the salary.
In Obrii App the profile becomes a job descriptor, a CV screener and an interview scorecard. Try it free for 14 days, no credit card.
Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences