Community Manager
Code 2432.5.A
This role has no official English translation yet; it is shown in Spanish.
The community manager (encargado de redes sociales o social media manager) manages brand conversation on social: content, moderation, minor crises and engagement metrics. Use this Job Dictionary profile to separate this role from full digital marketing or senior brand ownership.
Essential skills
Knowledge
- Google My Business
- Inbound Marketing
- Modelos de negocios digitales
- Modelos de precios y obtención de valor
- Remarketing
- SEO
- Storytelling
- análisis de algoritmos en redes sociales
- market analysis
- web analytics
- content marketing strategy
- social media management
- keywords in digital content
- e-commerce systems
- social media marketing techniques
- digital marketing techniques
- advertising techniques
Skills and competences
- Crear códigos UTMs
- Jerarquizar mapas de sitios y contenido web
- analyse external factors of companies
- develop online community plan
- develop professional network
- stimulate creative processes
- research website users
- evaluate marketing content
- manage online content
- identify ICT user needs
- monitor online competitors
- provide written content
- conduct search engine optimisation
- execute email marketing
- perform copywriting
- perform online data analysis
- apply tools for content development
- use internet to increase sales
- use content management system software
Transversal competences
- Networking y alianzas
- adapt to change in marketing
- present reports
- deal with pressure from unexpected circumstances
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What to assess for this role
Assess editorial judgment, brand voice, public crisis handling and calendar discipline.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a community manager do?
- Plans and posts social content, replies to the community and reports reach and engagement metrics.
- Is it the same as social media manager?
- In Chile they are near synonyms; social media manager sometimes implies more paid or channel strategy.
- What to measure when hiring?
- Real portfolio, judgment on difficult comments and alignment with marketing and customer care.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences