web content manager
Code 2513.4
The web content manager (content manager o editor web) plans, publishes and maintains site content: IA, on-page SEO and brand coherence. Use this Job Dictionary profile to editorial-web bridge distinct from pure SEO or community.
Essential skills
Knowledge
- publishing strategy
- information structure
- style sheet languages
- keywords in digital content
- content development processes
- web programming
- legal requirements of ICT products
- authoring software
Skills and competences
- translate requirement concepts into content
- create content title
- comply with legal regulations
- ensure compliance with company regulations
- ensure compliance with legal requirements
- manage online content
- manage content metadata
- identify customer requirements
- identify legal requirements
- integrate content into output media
- interpret technical texts
- provide written content
- provide multimedia content
- conduct search engine optimisation
- compile content
- translate requirements into visual design
- apply tools for content development
- use markup languages
- use content management system software
- utilise content types
Transversal competences
- conduct content quality assurance
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What to assess for this role
Assess editorial calendar, CMS and engagement/conversion metrics.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a web content manager do?
- Decides what gets published, ensures quality and updates key funnel pages.
- Vs content creator?
- The manager prioritises and governs the site; the creator produces pieces (video, posts, etc.).
- What to measure when hiring?
- Content-architecture examples and metric lift.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences