Web content manager
Also searched as: Responsable de contenidos web · Content manager · Responsable de contenidos · Editor web
Code 2513.4
What does a Web content manager do?
The web content manager (content manager o editor web) plans, publishes and maintains site content: IA, on-page SEO and brand coherence. Use this Job Dictionary profile to editorial-web bridge distinct from pure SEO or community.
How critical is this role
Connects strategy with day-to-day execution.
Editorial owner of the site and of what goes live. Without that judgement the channel either freezes or publishes unreviewed, and both cost differently but both get paid.
A reference range based on our own search work in Chile, not a figure from a published study. It shifts with the salary offered, the location and any exclusivity requirement.
How we classify critical rolesWorking on a Web content manager role?
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Essential skills
Knowledge
- publishing strategy
- information structure
- style sheet languages
- keywords in digital content
- content development processes
- web programming
- legal requirements of ICT products
- authoring software
Skills and competences
- translate requirement concepts into content
- create content title
- comply with legal regulations
- ensure compliance with company regulations
- ensure compliance with legal requirements
- manage online content
- manage content metadata
- identify customer requirements
- identify legal requirements
- integrate content into output media
- interpret technical texts
- provide written content
- provide multimedia content
- conduct search engine optimisation
- compile content
- translate requirements into visual design
- apply tools for content development
- use markup languages
- use content management system software
- utilise content types
Transversal competences
- conduct content quality assurance
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What to assess for this role
Assess editorial calendar, CMS and engagement/conversion metrics.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a web content manager do?
- Decides what gets published, ensures quality and updates key funnel pages.
- Vs content creator?
- The manager prioritises and governs the site; the creator produces pieces (video, posts, etc.).
- What to measure when hiring?
- Content-architecture examples and metric lift.
Similar roles
Other roles in the same group, useful when the one you need is not an exact fit.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences