spokesperson
Code 2432.9.1
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Essential skills
Knowledge
- forming of public opinion
- communication principles
- diplomatic principles
- corporate social responsibility
- rhetoric
Skills and competences
- analyse external factors of companies
- give interviews to media
- develop communications strategies
- perform public relations
- establish relationship with the media
- prepare presentation material
- protect client interests
- conduct public presentations
- use different communication channels
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What to assess for this role
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences