shop manager

Code 1420.4

The shop manager (gerente de local o administrador de tienda) makes the store profitable: floor team, merchandising, till, inventory and sales target. Use this Job Dictionary profile to build the retail floor-leadership profile.

Essential skills

Knowledge

  • employment law
  • sales activities

Skills and competences

  • manage theft prevention
  • apply health and safety standards
  • ensure correct goods labelling
  • recruit employees
  • order supplies
  • set up pricing strategies
  • set sales goals
  • study sales levels of products
  • ensure compliance with purchasing and contracting regulations
  • ensure client orientation
  • perform procurement processes
  • maintain relationship with customers
  • maintain relationship with suppliers
  • maximise sales revenues
  • obtain relevant licenses
  • ensure infrastructure accessibility
  • supervise merchandise displays
  • oversee promotional sales prices
  • use different communication channels

Transversal competences

  • manage budgets
  • manage staff
  • negotiate sales contracts
  • negotiate buying conditions
  • adhere to organisational guidelines
  • monitor customer service
  • measure customer feedback

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What to assess for this role

Assess operating pace, seller coaching and shrink/experience control.

See psychometric assessment
Preguntas frecuentes

Lo que más nos preguntan

Common questions about this role when you are hiring or writing the job profile.

What does a shop manager do?
Opens and closes the operation, sets shifts, drives sales and keeps brand standards on the floor.
Different from a shift lead?
Yes: the manager owns the store P&L or target; the shift lead covers a time block.
What to assess when hiring?
Sales and turnover history, leadership in peaks and complaint handling.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences