Shop manager
Also searched as: Gerente de tienda · Gerente de local · Administrador de tienda
Code 1420.4
What does a Shop manager do?
The shop manager (gerente de local o administrador de tienda) makes the store profitable: floor team, merchandising, till, inventory and sales target. Use this Job Dictionary profile to build the retail floor-leadership profile.
How critical is this role
Connects strategy with day-to-day execution.
Turns planogram, shift and daily sales into the floor. Without that layer the store still opens and degrades into stockouts, shrink and a floor nobody closes.
A reference range based on our own search work in Chile, not a figure from a published study. It shifts with the salary offered, the location and any exclusivity requirement.
How we classify critical rolesWorking on a Shop manager role?
Use this profile as a starting point. Align responsibilities and assessment criteria with your team's actual needs.
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Essential skills
Knowledge
- employment law
- sales activities
Skills and competences
- manage theft prevention
- apply health and safety standards
- ensure correct goods labelling
- recruit employees
- order supplies
- set up pricing strategies
- set sales goals
- study sales levels of products
- ensure compliance with purchasing and contracting regulations
- ensure client orientation
- perform procurement processes
- maintain relationship with customers
- maintain relationship with suppliers
- maximise sales revenues
- obtain relevant licenses
- ensure infrastructure accessibility
- supervise merchandise displays
- oversee promotional sales prices
- use different communication channels
Transversal competences
- manage budgets
- manage staff
- negotiate sales contracts
- negotiate buying conditions
- adhere to organisational guidelines
- monitor customer service
- measure customer feedback
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What to assess for this role
Assess operating pace, seller coaching and shrink/experience control.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a shop manager do?
- Opens and closes the operation, sets shifts, drives sales and keeps brand standards on the floor.
- Different from a shift lead?
- Yes: the manager owns the store P&L or target; the shift lead covers a time block.
- What to assess when hiring?
- Sales and turnover history, leadership in peaks and complaint handling.
Similar roles
Other roles in the same group, useful when the one you need is not an exact fit.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences