Especialista en SEO
Code 2513.B
This role has no official English translation yet; it is shown in Spanish.
The SEO specialist (SEO o posicionamiento web) improves organic visibility: keyword research, on-page, technical SEO and measurement. Use this Job Dictionary profile to connect to Obrii's growth cluster (dictionary + content).
Essential skills
Knowledge
- Google Ads
- Google Analytics
- Google Tag Manager
- Inbound Marketing
- Remarketing
- SEO
- market analysis
- web analytics
- content marketing strategy
- information structure
- generación de leads
- social media management
- marketing de motores de búsqueda
- keywords in digital content
- e-commerce systems
- social media marketing techniques
- digital marketing techniques
- advertising techniques
Skills and competences
- Crear códigos UTMs
- Google Search Console
- Jerarquizar mapas de sitios y contenido web
- Realizar un posicionamiento orgánico en motores de búsqueda
- develop online community plan
- develop professional network
- stimulate creative processes
- research website users
- evaluate marketing content
- manage online content
- identify ICT user needs
- integrate marketing strategies with the global strategy
- enhance website visibility
- monitor online competitors
- conduct search engine optimisation
- perform copywriting
- perform online data analysis
- apply tools for content development
- use internet to increase sales
- use markup languages
- use content management system software
Transversal competences
- adapt to change in marketing
- conduct content quality assurance
- deal with pressure from unexpected circumstances
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What to assess for this role
Assess Search Console data rigour, prioritisation and ethics (no black hat).
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does an SEO specialist do?
- Diagnoses opportunities, implements improvements and reports impressions, clicks and rankings.
- SEO vs SEM?
- SEO is organic; SEM usually includes paid search. Complementary, not interchangeable.
- What to measure when hiring?
- Cases with real lift and honesty about attribution/lags.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences