especialista en optimización de motores de búsqueda
Code 2513.2
This role has no official English translation yet; it is shown in Spanish.
El especialista/la especialista en optimización de motores de búsqueda es un profesional que se enfoca en mejorar la visibilidad y posicionamiento de sitios web y contenido digital en los resultados de búsqueda de motores como Google, Bing y otros. Su objetivo principal es aumentar el tráfico orgánico, la autoridad y la relevancia de una página web, al optimizar su estructura, contenido, enlaces y aspectos técnicos para posicionarla en las primeras posiciones de los resultados de búsqueda.
Essential skills
Knowledge
- Google Analytics
- Inbound Marketing
- SEO
- web analytics
- information architecture
- assertiveness
- product comprehension
- communication
- customer insight
- content marketing strategy
- sales strategies
- web strategy assessment
- grammar
- marketing de motores de búsqueda
- spelling
- keywords in digital content
- communication principles
- content development processes
- types of media
- social media marketing techniques
Skills and competences
- Google Search Console
- Jerarquizar mapas de sitios y contenido web
- Realizar un posicionamiento orgánico en motores de búsqueda
- align efforts towards business development
- inspect data
- apply social media marketing
- apply strategic thinking
- translate requirement concepts into content
- proofread text
- create website wireframe
- meet expectations of target audience
- develop creative ideas
- implement marketing strategies
- research website users
- manage online content
- manage content metadata
- manage content development projects
- identify customer's needs
- identify clients' needs
- integrate content into output media
- enhance website visibility
- monitor online competitors
- search engine optimisation
- write work-related reports
- brainstorm ideas
- provide written content
- conduct search engine optimisation
- perform data analysis
- perform online data analysis
- have computer literacy
- use analytics for commercial purposes
- apply tools for content development
- use internet to increase sales
- use customer relationship management software
- use communication techniques
Transversal competences
- apply grammar and spelling rules
- prospect new customers
- conduct content quality assurance
- think analytically
- present reports
- provide improvement strategies
- track key performance indicators
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences