What does a PR officer do?

Produces materials, manages the press calendar and reports mention and sentiment metrics.

Confused with community manager?

Community lives on owned social; PR stresses media and stakeholders. They can coordinate.

What to assess when hiring?

Writing under deadline and contact organisation.

public relations officer

Code 2432.9

The public relations officer (analista de RR.PP.) runs the PR plan: media lists, releases, events and coverage tracking. Use this Job Dictionary profile to operational role under the PR manager.

Essential skills

Knowledge

market research
forming of public opinion
strategic planning
communication principles
diplomatic principles
corporate social responsibility
rhetoric

Skills and competences

analyse external factors of companies
give interviews to media
develop communications strategies
develop public relations strategies
perform public relations
establish relationship with the media
organise press conferences
prepare presentation material
protect client interests
conduct public presentations
draft press releases
use different communication channels

Transversal competences

advise on public image
advise on public relations
integrate strategic foundation in daily performance

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What to assess for this role

Assess writing, follow-through and press/event coordination.

See psychometric assessment

Preguntas frecuentes

Lo que más nos preguntan

Common questions about this role when you are hiring or writing the job profile.

What does a PR officer do?: Produces materials, manages the press calendar and reports mention and sentiment metrics.
Confused with community manager?: Community lives on owned social; PR stresses media and stakeholders. They can coordinate.
What to assess when hiring?: Writing under deadline and contact organisation.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences