productor audiovisual digital
Code 2654.3.3
This role has no official English translation yet; it is shown in Spanish.
The digital audiovisual producer (productor de video) coordinates production: brief, crew, budget, shoot and content delivery. Use this Job Dictionary profile to production leadership as distinct from a solo on-camera creator.
Essential skills
Knowledge
- project management
- grammar
- spelling
- project management principles
- film production process
- audiovisual products
- rhetoric
- types of audiovisual formats
- types of media
Skills and competences
- adapt to type of media
- approve advertising campaign
- attend read-through
- search for a suitable filming location
- research new ideas
- carry out auditions
- work with motion picture editing team
- liaise with advertising agencies
- understand budgetary limits
- verify feasibility
- liaise with managers
- consult with production director
- consult with editor
- contextualise artistic work
- hire post-production team
- coordinate advertising campaigns
- coordinate artistic production
- coordinate with creative departments
- create new concepts
- create solutions to problems
- develop an artistic network
- meet expectations of target audience
- define artistic vision
- develop creative ideas
- develop design concept
- develop professional network
- make film shooting schedule
- interview people
- determine visual concepts
- study relationships between characters
- study media sources
- assess financial viability
- evaluate advertising campaign
- examine advertisement layout
- provide technical documentation
- manage contracts
- manage workflow processes
- manage portfolio
- identify customer's needs
- identify customer requirements
- read scripts
- keep personal administration
- keep up with trends
- coordinate catering
- participate in editorial meetings
- create production schedules
- brainstorm ideas
- propose improvements to artistic production
- follow time cues
- edit scripts
- process commissioned instructions
- supervise work
- monitor production costs
- monitor programming finances
- supervise staff
- take artistic vision into account
- use spreadsheets software
- use presentation software
- watch scenes
- watch video and motion picture production products
Transversal competences
- update budget
- adapt to artists' creative demands
- address problems critically
- analyse cultural trends
- analyse consumer buying trends
- analyse a script
- calculate production costs
- estimate duration of work
- work with pre-production team
- work with video and motion picture production team
- check the production schedule
- consult with motion picture producer
- meet deadlines
- define artistic approach
- lead a team
- direct an artistic team
- develop artistic project budgets
- evaluate art quality
- finish project within budget
- assemble an artistic team
- ensure visual quality of the set
- manage creative department
- manage feedback
- manage budgets
- perform project management
- manage staff
- give live presentation
- stay up to date with social media
- negotiate with artists
- present artistic design proposals
- carry out interviews to select artistic team members
- perform market research
- follow work schedule
- follow a brief
- select scripts
- supervise video and motion picture editing team
- supervise sound production
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What to assess for this role
Assess organisation, cost control and multi-format delivery quality.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does an AV producer do?
- Builds the production plan, coordinates talent/crew and ensures the final cut meets the brief.
- Vs content creator?
- The creator makes pieces; the producer orchestrates resources so they exist at scale and on time.
- What to assess when hiring?
- Projects delivered on budget and handling of shoot surprises.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences