diseñador visual

Code 2166.14

This role has no official English translation yet; it is shown in Spanish.

El diseñador/la diseñadora visual un profesional creativo que combina habilidades en diseño gráfico y comunicación visual para crear atractivos elementos gráficos que comunican eficazmente ideas y mensajes. Su trabajo, desarrollado en un contexto de proyectos de diseño, abarca diversos medios digitales y físicos, con el objetivo de mejorar la experiencia del usuario y reforzar la identidad de marca.

Essential skills

Knowledge

  • Adobe Illustrator
  • Adobe Photoshop
  • behavioural science
  • communication
  • iterative development
  • technical drawings
  • graphic design
  • aesthetics
  • copyright legislation
  • software design methodologies
  • Prototyping development
  • software UI design patterns
  • design principles
  • cognitive psychology
  • graphics editor software
  • visual presentation techniques

Skills and competences

  • apply systemic design thinking
  • research new ideas
  • verify feasibility
  • check material resources
  • consult information sources
  • translate requirement concepts into content
  • convert scribbles into virtual sketches
  • coordinate with creative departments
  • create flowchart diagram
  • create software design
  • create website wireframe
  • create solutions to problems
  • meet expectations of target audience
  • comply with legal regulations
  • define artistic vision
  • develop creative ideas
  • develop design concept
  • design graphics
  • design prototypes
  • monitor sociological trends
  • draw design sketches
  • determine visual concepts
  • assess users' interaction with ICT applications
  • provide technical documentation
  • ensure compliance with company regulations
  • identify customer's needs
  • identify customer requirements
  • interact with users to gather requirements
  • measure software usability
  • create production schedules
  • brainstorm ideas
  • propose improvements to artistic production
  • proporcionar documentación técnica
  • conduct research interview
  • perform resource planning
  • compile content
  • translate requirements into visual design
  • use creative suite software
  • use CAD software
  • use presentation software
  • utilise content types

Transversal competences

  • adapt existing designs to changed circumstances
  • develop design ideas cooperatively
  • perform quality control of design during a run
  • meet deadlines
  • evaluate art quality
  • finish project within budget
  • conduct content quality assurance
  • manage schedule of tasks
  • perform project management
  • give live presentation
  • report analysis results
  • think analytically
  • present artistic design proposals
  • perform market research
  • conduct qualitative research
  • follow a brief
  • measure customer feedback

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What to assess for this role

Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences