diseñador gráfico
Code 2166.9
This role has no official English translation yet; it is shown in Spanish.
The graphic designer (diseñadora gráfica) creates visual pieces for brand, marketing or product: identity, digital and print. Use this Job Dictionary profile to define the creative role as distinct from UX or digital marketing.
Essential skills
Knowledge
- Adobe After Effects
- Clip Studio Paint
- Dibujo en perspectiva
- Flujo de trabajo de edición digital
- Fundamentos visuales del arte
- Historia del arte visual
- Historia del diseño gráfico
- Krita
- graphic design
- desktop publishing
- copyright legislation
Skills and competences
- adapt to type of media
- research new ideas
- convert scribbles into virtual sketches
- create sketches
- create original drawings
- develop creative ideas
- develop design concept
- design graphics
- design prototypes
- perform image editing
- manage portfolio
- identify customer's needs
- respect publication formats
- translate requirements into visual design
- use creative suite software
Transversal competences
- update design results during rehearsals
- finish project within budget
- perform market research
- follow a brief
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What to assess for this role
Assess brand-aligned aesthetic judgment, feedback reception and campaign deadline delivery.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a graphic designer do?
- Turns messages into coherent visuals—from a logo to campaign kits or internal templates.
- Graphic design vs UX?
- Graphic stresses visual communication; UX stresses flows and usability of digital products. Visual UI overlaps.
- What to assess when hiring?
- Real portfolio, creative process and ability to defend design decisions with business arguments.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences