advertising manager
Code 1222.1.1
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Essential skills
Knowledge
- market research
- forming of public opinion
- copyright legislation
- strategic planning
- communication principles
- diplomatic principles
- corporate social responsibility
- rhetoric
- advertising techniques
Skills and competences
- Colaborar con las demás áreas audiovisuales
- analyse external factors of companies
- coordinate marketing plan actions
- coordinate advertising campaigns
- give interviews to media
- develop communications strategies
- develop creative ideas
- develop public relations strategies
- perform public relations
- establish relationship with the media
- draw conclusions from market research results
- manage contracts
- identify customer's needs
- provide cost benefit analysis reports
- organise press conferences
- prepare presentation material
- protect client interests
- conduct public presentations
- draft press releases
- use different communication channels
Transversal competences
- advise on public image
- advise on public relations
- manage budgets
- perform project management
- integrate strategic foundation in daily performance
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Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences