communication manager
Code 1222.1
The communication manager (gerente o jefe de comunicaciones) defines the organisation's narrative: brand, press, internal channels and reputation. Use this Job Dictionary profile to separate communications leadership from community manager or journalist.
Essential skills
Knowledge
- market research
- forming of public opinion
- grammar
- strategic planning
- communication principles
- diplomatic principles
- office software
- corporate social responsibility
- rhetoric
Skills and competences
- Colaborar con las demás áreas audiovisuales
- analyse internal factors of companies
- analyse external factors of companies
- apply diplomatic principles
- proofread text
- develop communications strategies
- develop public relations strategies
- perform public relations
- identify clients' needs
- prepare presentation material
- protect client interests
- compile content
- use different communication channels
Transversal competences
- apply grammar and spelling rules
- advise on communication strategies
- advise on public image
- integrate strategic foundation in daily performance
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What to assess for this role
Assess reputational judgment, message prioritisation and alignment with leadership.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a communications manager do?
- Designs messaging strategy, coordinates press and channels, and protects reputation in crises.
- Communications vs marketing?
- Marketing drives demand and product; communications owns narrative, stakeholders and reputation. They overlap on brand.
- What to assess when hiring?
- Crisis or campaign cases, executive clarity and work with legal/HR.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences