Tourism policy director

Code 1213.2.3

Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.

Essential skills

Knowledge

  • environmental impact of tourism
  • tourism market
  • tourist resources of a destination for further development

Skills and competences

  • coordinate public-private partnerships in tourism
  • develop tourism policies
  • assess an area as a tourism destination
  • measure sustainability of tourism activities
  • plan measures to safeguard cultural heritage
  • plan measures to safeguard natural protected areas

Transversal competences

  • deliver presentations on tourism

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Sources

This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences