Market research interviewer
Code 4227.1
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
Essential skills
Knowledge
- communication
- survey techniques
Skills and competences
- evaluate interview reports
- capture people's attention
- document interviews
- explain interview purposes
- prepare market research reports
- conduct research interview
- respond to enquiries
- adhere to questionnaires
- tabulate survey results
- interview techniques
- use different communication channels
- use communication techniques
- use questioning techniques
Transversal competences
- information confidentiality
- prepare survey report
- perform market research
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What to assess for this role
Technical knowledge can be verified with tests and references. What never shows up on a CV are the transversal competences, and they explain most failed hires. Before closing, it pays to measure them with a standardised battery.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences