Creador de contenidos
Code 2642.2
This role has no official English translation yet; it is shown in Spanish.
The content creator (content creator) produces pieces (video, audio, posts) that educate or entertain and build audience. Use this Job Dictionary profile to creative production role distinct from community or SEO.
Essential skills
Knowledge
- media and information literacy
- market analysis
- product comprehension
- customer insight
- content marketing strategy
- web strategy assessment
- file-based workflow
- project management
- mobile marketing
- keywords in digital content
- media planning
- project management principles
- design principles
- content development processes
- customer segmentation
- trendwatching
- authoring software
- graphics editor software
- types of media
- social media marketing techniques
- writing techniques
- digital marketing techniques
- online ads campaign techniques
Skills and competences
- adapt to changing situations
- adapt to type of media
- analyse data about clients
- analyse the need for technical resources
- analyse external factors of companies
- apply customer engagement strategy
- apply social media marketing
- assist in developing marketing campaigns
- capture people's attention
- collaborate in the development of marketing strategies
- check correctness of information
- check stories
- check material resources
- lay out digital written content
- consult information sources
- translate requirement concepts into content
- proofread text
- create project specifications
- create content title
- meet expectations of target audience
- follow up online user requests
- define technical requirements
- develop creative ideas
- develop online community plan
- design digital call to action
- edit photographs
- perform image editing
- follow the news
- plan digital marketing
- develop media strategy
- develop promotional tools
- develop inclusive communication material
- develop educational resources
- design brand's online communication plan
- write headlines
- research website users
- study topics
- evaluate marketing content
- examine advertisement layout
- manage online content
- manage visual communications
- manage project metrics
- manage content metadata
- manage content development projects
- identify clients' needs
- identify customer requirements
- integrate content into output media
- integrate marketing strategies with the global strategy
- conduct online competitive analysis
- maintain relationship with customers
- keep up with trends
- search engine optimisation
- plan social media marketing campaigns
- set brand positioning
- prepare visual data
- present arguments persuasively
- promote event
- provide written content
- provide multimedia content
- provide guidelines for content development
- perform media outlets research
- conduct search engine optimisation
- conduct mobile marketing
- execute email marketing
- perform copywriting
- perform online data analysis
- perform customers’ needs analysis
- compile content
- respect publication formats
- select optimal distribution channel
- use analytics for commercial purposes
- use different communication channels
- apply tools for content development
- use creative suite software
- use content management system software
- use word processing software
- use spreadsheets software
- use communication techniques
- use specific writing techniques
Transversal competences
- analyse cultural trends
- analyse consumer buying trends
- prospect new customers
- estimate duration of work
- conduct content quality assurance
- interact with an audience
- stay up to date with social media
- evaluate writings in response to feedback
- present publishing plan
- teamwork principles
- perform market research
- follow work schedule
- synthesise information
- online moderation techniques
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What to assess for this role
Assess publishing consistency, piece quality and brand alignment.
See psychometric assessmentLo que más nos preguntan
Common questions about this role when you are hiring or writing the job profile.
- What does a content creator do?
- Ideates, produces and publishes content in formats the audience consumes.
- Same as influencer?
- Not necessarily: it can be an in-house brand role without a personal audience.
- What to assess when hiring?
- Portfolio, production pace and ability to follow a brief.
Similar roles
Other roles in the same group, useful when the one you need is not an exact fit.
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Sources
This service uses the ESCO classification of the European Commission and the Mapha Taxonomy developed by OTIC SOFOFA (CC BY 4.0), in an adapted version. Group codes come from the ILO's ISCO-08. See sources and licences